
全媒体首席记者:孙虎彪
——广州迈凯罗钟表有限公司发展纪实BRAND INTRODUCTION
MCLARO ORIGINAL was co-founded in 2012 by Swiss, French, and German watch designers Mesero, Qiriyaya, Yidelu Weinuosi, in addition to renowned Austrian jewelry designer Ophi Ser, and prominent figures from the Chinese watch industry. The company is headquartered in Hangzhou, China.
【 迈凯罗(MCLARO ORIGINAL)由瑞士、法国、德国钟表原创遐想师:梅塞罗、琪瑞雅、易德鲁·维诺斯;驰名奥地利珠宝遐想师:奥菲·赛尔等东说念主连接中国知名腕表行业东说念主士创立于2012年在中国杭州创立; 】
伸开剩余97%In 2012, MCLARO ORIGINAL was founded in Hangzhou, China, marking the initial completion of diamond craftsmanship;
In 2013, the first MCLARO ORIGINAL jewelry design and processing factory was established.
In 2015, with the assistance of an international team of watch designers and the support of domestic watch associations, MCLARO ORIGINAL began research on the production of precision watch instruments, drawing inspiration from experienced international watch designers. MCLARO watches began to sprout.
In 2016, after years of assistance in international watchmaking technology, the independent processing of watch components was completed. With stable management of its brands, the watch company was officially established to foster the development of precision instrument manufacturing.
【 2012老迈凯罗在中国杭州创立,运转初步完成钻石匠艺匠造;
2013年第一所迈凯罗(MCLAROORIGINAL)珠宝遐想加工工场竖立;
2015年借助国际钟表遐想师团队时刻及国内钟表协会协助,运转究诘钟表精密仪器出产制造,鉴戒国际资深钟表专科遐想师团队遐想念念路,迈凯罗(MCLAROORIGINAL)钟表运转萌芽;
2016年进程多年国际钟表时刻匡助完成自主零配件加工,旗低品牌的预备踏实,成立钟表公司看重发展精密仪器制造; 】
In 2017, the MCLARO ORIGINAL watch research team designed and manufactured the first mechanical watch featuring a ruby bearing tourbillon. This remarkable timepiece seamlessly integrates the artistry of jewelry craftsmanship with the precision of mechanical engineering. After 8 months of meticulous design and conceptual refinement, as well as the mastery of intricate craftsmanship, the tourbillon was flawlessly incorporated into the watch case and dial, showcasing the pinnacle of horological craftsmanship.
In February 2018, MCLARO ORIGINAL created the first fully automatic mechanical watch with jewelry craftsmanship.
In 2020, MCLARO ORIGINAL launched the "BLACK SWAN" series watches, which made a strong impact on the domestic watch market, gradually capturing a portion of the domestic independent brand market.
In 2022, MCLARO ORIGINAL celebrated its tenth anniversary with the release of the "BLACK SWAN-S" series, representing the brand's first flagship watch.
【 2017年,迈凯罗(MCLARO ORIGINAL)钟表究诘团队通过遐想调动,出产出第一枚红对持轴承陀飞轮机械表;并初度将珠宝工艺与精密仪器圆善结合,进程8个月的绘制遐想及理念千里淀,复杂工艺的完善,奏效镶嵌在表壳及名义当中;
2018年2月创造迈凯罗(MCLARO ORIGINAL)品牌第一支珠宝工艺的全自动机械腕表;
2020年,迈凯罗(MCLARO ORIGINAL)表发布首支“BLACK SWAN”黑天鹅系列腕表颠簸国内钟表市场,运转崭露头角,逐渐占领国里面分自主品牌市场;
2022老迈凯罗品牌十年庆典推出“BLACK SWAN-S”黑天鹅系列S级腕表作念为本品牌首发钟表代表作; 】
In August 2023, Kaine, the CEO of Mclaro Original, was invited to join the Guangzhou Watch Association and took on the position of director-general.
In September, Mclaro Original was invited to participate in the Hong Kong International Watch & Clock Fair hosted by TDC in Hong Kong and was nominated for the Newcomer Brand award.
In October, Louis Vuitton design consultant Matteo Menotto collaborated with the Mclaro originaL brand to co-create the VI design and print design for the Mclaro originaL brand, and released the 2023 Mclaro originaL Dragon Year limited edition watch.
In November, Mclaro originaL reached the top of the watch industry on Douyin (TikTok China mainland), becoming a Douyin Key Account brand and a nationally recognized brand.
【 2023年,8月迈凯罗(Mclaro originaL)CEO Kaine受邀加入广州市钟表协会并担任理事长职位;9月迈凯罗(Mclaro originaL)受邀过问香港TDC举办的香港国际钟表展,荣获新锐品牌提名;10月Louis Vuitton遐想照料人Matteo Menotto与Mclaro originaL品牌联名共同创作了属于迈凯罗品牌的VI遐想及印花遐想,并发布了2023老迈凯罗龙年边界表款;11月Mclaro originaL 登顶抖音(TikTok China mainland)钟表行业第一,成为抖音KA品牌、宇宙知名品牌。】
In November 2023, numerous TVB celebrities made a surprise appearance at Mclaro originaL to support the new product launch.
【 2023年11月,TVB浩荡明星空降Mclaro originaL为新品首发助力。】
On December 13th, Mr. Zhang, the vice-chairman of MCLARO ORIGINAL, along with his team, was invited to attend the inaugural "Golden Child Award" Macau International Children's Film Festival award ceremony held in Macau. MCLARO ORIGINAL sponsored the "Golden Child Award" Macau International Children's Film Festival, contributing to a better future for children. During the event, the organizing committee conducted a charity auction of MCLARO ORIGINAL's collectible watch "Dragon in the Sky," with the proceeds going to the Macau International Children's Film Festival organizing committee (for children's groups in need of social care).
【 12月13日MCLARO ORIGINAL副董事长张先生携团队应邀出席在澳门举行首届「金童奖」澳门国际儿童电影节”受奖盛典。MCLARO ORIGINAL缓助“金童奖”澳门国际儿童电影节,为儿童更好意思好的以前举槌。届时,组委会对MCLARO ORIGINAL的保藏级腕表“御龙在天”进行慈善拍卖,拍卖所获善款将捐赠于澳门国际儿童电影节组委会(用于需要社会关爱的儿童群体)。】
In December, MCLARO ORIGINAL allied with celebrities and influencers including Zhang Baizhi, Jia Nailiang, and Huang Yi, to enter the commercial complex Yaowang X27, which operates with a unique model of " live streaming + offline shopping mall".
【 12月,MCLARO ORIGINAL连接张柏芝、贾乃亮、黄奕等明星、艺东说念主及网红,入驻“线上直播+线下阛阓”特有运营模式的交易概述体瞭望X27。】
In December, MCLARO ORIGINAL hosted the annual conference themed "Advancing into Omnichannel E-commerce in 2024," inviting key partners and suppliers to join the group members in celebrating this grand event.【 12月,【 MCLARO ORIGINAL举办“2024迈进全域电商”主题年会,邀请相助大东说念主及供应商与集团成员,共襄嘉会。】
On May 25th, the "Love Song 2024 · We Meet Here" concert in Zhengzhou, exclusively sponsored by MCLARO ORIGINAL, kicked off with a bang at the Henan Provincial Sports Center. Eight top-tier stars from the Chinese music scene gathered in the commercial hub of Zhengzhou, where stunning stage lighting and nostalgic classic hits combined to deliver an unparalleled audio-visual feast for the audience.
【 5月25日,由MCLARO ORIGINAL特约相助的“恋曲2024·咱们在此相遇”演唱会郑州站在河南省解析场馆中心颠簸开唱。八位华语乐坛顶级大咖皆聚商都郑州,栏杆玉砌的舞台灯光,回忆满满的经典金曲,共同为寰球演绎了一场极致的视听盛宴。】
The BTV's program "Chasing the Dream of the Spring Festival Gala" 2025 national selection, sponsored by MCLARO ORIGINAL, officially kicked off at West Lake in Hangzhou on June 8, 2024.
【 北京播送电视台“追梦春晚”2025宇宙海选由MCLARO ORIGINAL缓助,于2024年6月8日在杭州西湖看重拉开帷幕。】
On August 22nd, MCLARO ORIGINAL was awarded the "Tiktok E-commerce Annual Fashion Merchant Award" by Douyin (TikTok China mainland).
In September 2024, MCLARO ORIGINAL was invited to participate in the 43rd Hong Kong Watch & Clock Fair and the 12th International Prestige Watch Exhibition hosted by the Hong Kong TDC. MCLARO ORIGINAL president Kaine, accompanied by the company's senior management, attended this event.
MCLARO ORIGINAL is advancing with firm steps towards the goal of becoming one of the world's top watch brands, tirelessly bringing more surprises to the watch industry in China and around the world, and writing a splendid chapter for Chinese brands.
【 8月22日MCLARO ORIGINAL被抖音(TikTok China mainland)授予“抖音电商年度前卫商家奖”。
2024年9月,MCLARO ORIGINAL受邀过问由香港TDC主持的第43届香港钟表展暨第12届国际名表贴近,MCLARO ORIGINAL president kaine携集团高层出席本次步履。
MCLARO ORIGINAL正以刚烈的循序,朝着世界顶级腕表品牌的指标迈进,并学而不厌为中国乃至世界腕表行业带来更多惊喜,谱写属于中国品牌的美艳篇章。】
On August 22nd, the event hosted by TK (China) E-commerce brought together active participation from industry elites, merchants, institutions, group leaders, and internet influencers. MCLARO ORIGINAL was awarded as the sole winning brand in the watch category on TK (China).
【 8月22日,由抖音电商主持这次步履汇注了行业精英商家、机构、团长与集结达东说念主的积极参与。MCLARO ORIGINAL 得回全抖音钟表类独一获奖品牌。】
The 23rd Asian Horological Industry Promotion Seminar, hosted by the China Horologe Association and the Dandong Municipal People's Government, and organized by the Dandong Peacock Watch Industry Group Company, was held on October 16, 2024, in the beautiful border city of Dandong, China. The Chairman of the MCLARO ORIGINAL Group attended this event.
【 由中国钟表协会、丹东市东说念主民政府主持,丹东孔雀表业集团公司经办的第23届亚洲钟表工交易促进研讨会于2024年10月16日在中国秀好意思的边境城市丹东举行。MCLARO ORIGINAL集团董事长出席本次步履。】
From September 25th to 27th, the 6th China-Malaysia (Kuala Lumpur) Commodity Exhibition (MCTE2024) was held at the Kuala Lumpur World Trade Centre (WTCKL). MCLARO ORIGINAL watches attracted significant attention from numerous overseas merchants, consumers, and industry professionals, who expressed high recognition for the quality and technology of our timepiece products.
【 9月25日至27日,第六届中国-马来西亚(吉隆坡)商品(MCTE2024)在吉隆坡世界贸易中心(WTCKL)举行。MCLARO ORIGINAL钟表劝诱了浩荡国外商家、破费者及相干行业专科东说念主士的温雅,并对咱们钟表产物的品性与时刻说明出高度认同】
On September 27th, the 70th Anniversary Celebration of the Malaysian Watchmakers Guild, themed "Inheritance and Innovation, Forging Glory Together," along with the Gratitude and Striving 70th Anniversary Gala Dinner, was held in Kuala Lumpur. MCLARO ORIGINAL CEO Kaine and guild members sincerely exchanged mutual respect to continue the profound friendship within the industry.
【 9月27日,马来西亚钟表公会70周年庆典暨“传承翻新,共铸荣光”,感德奋进70周年晚宴在吉隆坡举行。MCLARO ORIGINAL CEO Kaine与公会成员真诚互敬共续业界深厚友谊。】
On December 17th, the 17th UAE China Export Brands Joint Exhibition (hereinafter referred to as the "UAE Joint Exhibition") grandly opened at the Dubai World Trade Center. As one of China's self-organized exhibitions with the highest number of sessions held in the Middle East, the UAE Joint Exhibition has been successfully held for sixteen consecutive editions and has received UFI (Union of International Fairs) certification. It has become an important platform for Chinese enterprises to explore the Middle Eastern market, as well as the most comprehensive and convenient trade window and exchange platform for Middle Eastern merchants to procure Chinese products. The MCLARO ORIGINAL Group was invited to participate in this event.
【12月17日,第十七届阿联酋中国出口品牌联展(以下简称“阿联酋联展”)在迪拜世贸中心庞大开幕。四肢中东地区举办场次最多的中国自办展览之一,阿联酋联展仍是团结奏效举办十六届,并得回国际展览定约UFI认证,已成为中国企业开拓中东市场的蹙迫平台,不异亦然中东地区商东说念主采购中国产物品类最丰富、最方便的商贸窗口和交流平台。MCLARO ORIGINAL 集团受邀过问本次步履。】
On January 8th, the 2024 Annual Meeting of Guangzhou Watch & Clock Industry Association was successfully held at Guangzhou Hualigong Garden Restaurant. The annual meeting consisted of two parts: the Seventh Meeting of the Sixth Council and the Third General Membership Meeting & 2024 Summary Conference of the Sixth Session. The Chairman of MCLARO ORIGINAL Group attended the event and delivered a speech in his capacity as Director of the Youth Committee.
【1月8日,广州市钟表行业商会2024年年会在广州市丽都宫园林大酒楼圆满举行。这次年会分为坎坷两半场第六届理事会第七次会议和第六届第三次会员大会暨2024年回顾大会。MCLARO ORIGINAL 集团董事长出席本次步履,并担任后生委员会主任一职上台发言。】
·BRAND STRENGTH / 品牌实力
MCLARO ORIGINAL flagship store tops the TK(China) ranking list as No.1
MCLARO ORIGINAL旗舰店荣登抖音榜TOP1
After-sales support / 售后保险
Mechanical watches are guaranteed for 5 years.
【机械表质保5年。
Online channel layout comprehensively builds brand power / 线上渠说念布局 全面打造品牌力
As of now, MCLARO ORIGINAL has established brand offices in 22 major and medium-sized cities across China, along with nearly 100 brand technical service centers. Its marketing network covers the entire territory of China, with 1,280 premium department stores hosting MCLARO ORIGINAL brand counters. Official flagship stores have also been set up on major Chinese e-commerce platforms such as JD.com and TK(China). To cater to the Chinese market, Raulton has rigorously adjusted its product structure, sales channels, and brand promotion strategies, offering young professionals and fashion-conscious consumers in China a diverse range of exquisite fashion products at reasonable prices.
【 戒指现在,MCLARO ORIGINAL已在中国22个大、中城市诱导了品牌工作处和近百个品牌时刻服务中心,营销集结已隐蔽中国全境,1280家极品阛阓设有MCLARO ORIGINAL品牌专柜,京东、抖音等中国主流电商平台亦诱导了品牌官方旗舰店,针对中国市场,对产物结构、预备渠说念、品牌实行进行严格的疗养,用合理的价钱为中国年青、白领、前卫东说念主士提供丰富、精采的前卫产物。】
中国
1.No. 80 Baoqing Street, Linping District, Hangzhou City, Yaowang X27 Theme Park
· 马来西亚
1. Radiant Timepieces (M) Sdn Bhd for Asia contact Co ,马来西亚
GLOBAL RETAIL ADDRESSES / 全球零卖地址
· 白俄罗斯
1.PRASPYEKTNYEZALYEZHNASTSI21,MINSK220030白俄罗斯
2.白俄罗斯明斯克BABRUJSKAJA ST.6
· 德国
1.SCHLüTERSTRABE 48,10629 BERLIN
2.WUSTROWER STR.20,13051 BERLIN,德国
3.PLAUENER STR.163-165,13053 BERLIN,德国
4.NEUMARKT30,04109 LEIPZIG,德国
· 荷兰
1. KLEINE KOPPELSTRAAT 12-14, 9712 HH GRONINGEN
· 比利时
1.CHAUSS éE DE WATERLOO 699, 1180 UCCLE, BELGIOUE
· 马来西亚
1. Radiant Timepieces (M) Sdn Bhd for Asia contact Co 马来西亚
· 奥地利
1.GABLENZG.11,1150 WIEN,奥地利
· 法国
1.93100 MONTREUIL,法国
2. 101 AVENUE DU G é N é RAL DE GAULLE,94000 CRéTEIL,法国
· 好意思国
1.3200G LACLEDE STATION RD,MAPLEWOOD, MO 63143好意思国2.4255 HAMPTON AVE,ST.LOUIS, MO 63109好意思国
· 澳大利 亚
1.BIG W,366 GOODWOOD RD,CUMBERLAND PARKSA 5041澳大利亚
· 波兰
1.LEGNICKA 58,54-204 WROCLAW,波兰2.UL.CHORZOWSKA 107,KATOWICE 40-101,POLAND
· 中国
1.No. 80 Baoqing Street, Linping District, Hangzhou City, Yaowang X27 Theme Park
遐想专利
遐想专利
相干文凭
品牌代言东说念主:立威廉
产物先容
“职权之眼”是Mclaro originaL推出的一款糜费象征真义的机械腕表。表盘全体聘请精密珠宝镶嵌工艺,呈现出如光芒交错般的视觉恶果,中心开窗遐想瓦解逾越的机械中枢,象征权力的内核永持续息。
表壳聘请精钢材质,配以蓝对持玻璃镜面,不仅耐磨防刮,也进步了全体质感。全景天窗式大背透遐想让机芯的运行一览无遗,是机械工艺珍重者的视觉享受。糊口防水性能餍足日常佩带所需,而太阳时势的表冠则如同权力之眼中的太阳,寓意洞悉一切的能量源头。
这款表并非仅仅期间的记载者,更像是一件蕴含象征真义的艺术品。
Mclaro originaL源自对机械结构与东说念主文精神的抓续探索,品牌秉抓“精密之中见真意”的理念,不追求轻薄的奢华,而是将传统制表工艺与当代审好意思结合,品牌称号中的“originaL”有利将“L”大写,是对“Legacy”(传承)与“Light”(光明)的双重致意。“职权之眼”恰是这种理念的体现——用机械话语陈说权力、不雅察与掌控的故事。
《宇航员》是Mclaro originaL与“中国航天”连接推出的机械腕表,以广袤天地为灵感,将机械好意思学与东说念主类探索精神调和于腕间。
表盘以高深的夜空蓝为基调,点缀星辰图案,并在九点位置呈现出一位天外行走的宇航员形象,致意东说念主类飞向天地的联想。其背部相称镌刻“宇航员影像”,不仅是时刻工艺的体现,更具有记忆真义。
聘请精钢表壳,配以蓝对持玻璃镜面,通透耐磨,轮廓线条硬朗了了。时标周围与表耳等部位点缀对持镶嵌,延续品牌一贯的珠宝工艺格调。超强夜光指针与时标确保在黯澹中也能了了读时,相宜探索主题的实用需求。配备多功能小盘遐想,具备24小时接头、日历窗口等日常功能,稳健都市糊口中的感性使用。同期具备糊口防水智商,兼顾日常场景下的耐用性。
《宇航员》四肢与中国航天的联名之作,强调了一种文化自信与科技欲望。它不仅是一枚计时器具,亦然一段期间精神的缩影:在广袤天地眼前,东说念主类依然敢于前行。
《御龙在天》是Mclaro originaL品牌打造的一款东方意想主题机械腕表,结合当代工艺与传统龙文化,象征掌控、力量与祯祥。
表盘中央,一条金色浮雕巨龙逶迤盘旋,凌空跃动,其鳞片、爪牙与时势描述精采,呈现出极高的浮雕艺术水准。镂空机芯遐想与龙形态相互会通,期间的律动仿佛为其赋予生命。名义聘请水晶玻璃镜面,瓦解通透,进步全体视觉档次感。全景天窗式的大背透令佩带者能一览机芯里面结构,仿佛透视龙脉之源。搭配超强夜光指针与刻度,在夜间依旧了了可读。糊口防水遐想则使这款腕表在实用性上不异值得相信。
“御龙”在中国传统文化中常被视为君王与掌权者的象征,“在天”则喻意掌控天命、凌驾普通。《御龙在天》不仅是一枚腕表,更是东方哲念念的具象化抒发——在期间的流转中保抓掌控,在践诺与信仰之间寻得均衡。
《御龙在天》既有工艺匠心,也富含文化意蕴,它不仅记载期间,更承载信仰与身份的象征。
这款Mclaro originaL品牌的“表王”机械腕表,调和了当代工艺与经典遐想,以其精采的珠宝工艺和多功能表盘结构,展现出机械表的特有魔力。
表壳聘请高品性精钢打造,坚固耐用,搭配蓝对持玻璃镜面,具备出色的防刮性能,保证永久间佩带仍了了如新。表盘中央配有24小时日夜自大盘,星月图案糜费诗意,增添腕间的荒诞气味。
其特有的全景天窗式大背透遐想,使佩带者可一览机械机芯运作之好意思,彰显机械工艺的中枢魔力。表盘设有星期、月份与日历自大,实用性与不雅赏性兼备。
此外,“表王”具备糊口防水功能,稳健日常佩带,同期聘请超强夜光材料,不管日间暮夜,皆可马虎读取期间。
“表王”——不追赶潮水,而专注于自我抒发与时刻工艺的极致呈现。
Mclaro originaL“星月夜”机械腕表,以文艺回复与天地荒诞为灵感,将梵高名作《星月夜》的视觉元素融入机械制表之中。整枚腕表犹如一幅可佩带的艺术品,体现了制表工艺与艺术想象力的圆善结合。
表壳聘请精钢材质打造,光泽致密,弥远耐用;镜面为蓝对持玻璃,具备优异的耐磨性和透光度,粗造了了展现复杂而邃密的表盘图案。表盘上的星座与繁星点缀杂沓有致,6点钟见解是一枚微缩的《星月夜》画面,配合随期间动掸的月球图案,营造出一个荒诞的天文时空。
这款腕表聘请全景天窗式大背透遐想,可胜利不雅赏里面机械结构的律动好意思感。夜间读取期间也毫无压力,因其使用了超强夜光涂层,夜色之中依旧了了亮堂。
此外,“星月夜”撑抓日常糊口防水,餍足日常佩带所需,无论日间暮夜,皆是一种佩带的典礼感。
“星月夜”它不仅仅一块腕表,更是一种对天地之好意思与艺术灵魂的致意。
“飞龙在天”是Mclaro originaL推出的一款富含东方文化意想的机械腕表,其遐想灵感源自中国传统图腾——龙,象征尊贵、奢睿与力量。表盘中央呈现出一条有条不紊的腾龙,似破云而出,翱翔天空,画面柔软却充满张力,细节回首。
整枚腕表的外壳由精钢制成,并以玫瑰金色彩加以电镀处理,展现温润而腾贵的气质。镜面使用蓝对持玻璃,不仅耐刮抗压,也保证图案的了了展现。表圈与时标处则嵌有精采的长方形切割对持,在光泽折射下折射出如云似霞的光辉,与龙身的灵动逸趣横生。
背透部分聘请全景天窗式遐想,让机械机芯的运作在透明后盖下了了可见,既保遗留统机械表的魔力,也增强了佩带者与期间之间的互动感。
这款腕表不异具备糊口防水性能,并配有超强夜光涂层,在夜间亦能马虎读取期间,是一款兼具东方文化、珠宝工艺与机械时刻的多重呈现。
“飞龙在天”它不诉说巨擘,而是在期间与文化之间,书写解放与精神的遨游。
Mclaro Original 的“黑天鹅”是一款将优雅与机要圆善结合的机械腕表,其遐想灵感源于天鹅座的腾贵和黑天鹅的特有之好意思。它以高半夜空般的表盘为配景,将天鹅座镶嵌美艳钻石与星辰蓝砂石,组成一幅宁静又机要的期间画卷。
表壳聘请抛光精钢材质,配合蓝对持玻璃镜面,防刮抗压;而透视式大背透遐想,如同天窗开启,机械律动一览无遗。配备糊口防水功能,适合日常佩带环境。
最引东说念主肃肃的是盘面6点位置的镂空机械结构,象征着天鹅羽翼的舒展,每一次逾越如吞并场无声的芭蕾。超强夜光时刻保证在暮夜中依然了了读时,犹如夜空中独一的航灯。
黑天鹅并非仅是表,更是一种少数东说念主的坚抓与审好意思姿态。
个东说念主先容
童业恒 董事长
广州迈凯罗钟表有限公司
广州花都平步通衢西2号 迈凯罗大厦
迈凯罗投资处理有限公司(董事长)
劳尔顿供应链处理有限公司(董事长)
广州市钟表行业商会(副会长)
广东省钟表行业协会(副会长)
中国钟表协会(理事)
亚洲钟表工交易超过东说念主物
2024北京卫视春晚海选评委
2025北京卫视春晚海选评委
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